48% of individuals claim that a website’s design is the most highly rated factor in deciding how credible a business may be. Which explains why so many business owners choose to hire a website builder. Website builders can help convert leads into customers and to dramatically increase sales.
If you’re deciding whether it’s worth your while to hire website builder or whether you can take the project on as a DIY job, read on for more information. We will be taking a closer look at why choosing a professional is the best route for any business.
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Why it’s Best to Hire a Website Builder
There is a number of do-it-yourself site builders currently available on the Internet. Which is why the majority of businesses believe that it is an easy option to create their website on their own.
However, you’ll find that there is a number of elements and important factors that are missed when choosing this route of web design.
Marketers pay important attention to detail on the specific layout, designs, and structures. This encourages your clientele to buy your products or services.
While free and do-it-yourself website templates may provide you with the basics, they can be particularly complex.
For example, if you want to integrate a customer interaction tool, such as a pricing calculator for location finder, this will require significant amounts of additional code to be accomplished.
With some site builders, you may find that you are unable to even rearrange the order of your content and imagery to achieve the look that you desire.
The good news is that professional website builders and designers know the exact code language that’s required. Allowing you to achieve the look you’re seeking.
Even web developers and designers have to spend a significant amount of time on creating a beautiful website. Which means those of us that are not well-versed in creating websites can take even longer.
This means countless hours that are taken away from managing your business and operations.
For this reason, you’ll find that hiring a web design professional is the more efficient and productive way of creating your website.
Search Engine Optimization
Chances are by now you’ve heard more than one marketing guru spout off the numerous benefits that come with SEO. If you are new to the concept, as SEO stands for search engine optimization. In its most basic form, this is the use of specific keywords designed to increase your ranking on popular search engines.
While various SEO techniques can be learned, it’s important to know that there’s a sharp learning curve that comes with this method.
It’s also important to remember that using incorrect SEO techniques can result in being penalized by Google. This will hurt your ranking rather than improve it.
This is just one of the many reasons why SEO on both the front end and backend of your site should be left to the professionals.
Missing Out on Google Benefits
Do-it-yourself site builders are typically filled dense amounts of code and branding. This is needed to help you build your websites. However, this means that the code is not specific to your website. As a result it’s increasingly more difficult to stand out among other websites that have been built upon the same platform.
Web designers know how to build on intricate coding and private hosting to get the most out of your Google ranking.
Staying Mobile Friendly
It’s safe to assume that the majority of your website traffic will come from a mobile device such as a smartphone or tablet. Which is why it’s important to make a strong first impression on your mobile users with a website that is easy to navigate and utilize from any device.
It’s important to know that Google also penalizes websites that are not mobile friendly. This makes it even more important to create a beautiful and functional mobile webpage.
If you’re looking to save money by creating free website chances are you will be stuck with unwanted advertising. This typically comes in the form of a decent size banner displaying a message such as “this website was created by site builder.com”.
These additional banners distract from the message that you’re trying to portray to your potential clientele. They also create an incredibly unprofessional look and feel for your overall websites.
No matter how beautiful the template may be, it’s important to exude professionalism. your potential customers will feel that you lack the finances or the dedication to invest in an inadequate website.
Potential Crashes and Risks
Even those that are able to make the most beautiful websites are vulnerable to their website crashing from time to time.
However, it’s important to know that the longer your website is out of service the more potential customers you’ll be missing out on.
You can avoid this by having a web designer that you trust to manage the backend of your site. They will keep any necessary plug-ins updated and running smoothly.
Finding the Right Website Builder for Your Business Needs
If you’re ready to get the most out of your business website, then it may be time to hire a website builder. A website builder can create a page that is both stunning and informational.
If you are looking for a designer with both the design and marketing background needed to provide you with top-shelf service, get in touch for more information on how to get started.