Your Logo Matters
A logo is typically the first thing many people notice about a brand. If they are intrigued by its design, they are likely to explore the business behind it. If you’d like to attract customers, a clean logo that resonates with your target audience is a must.
In addition to attracting customers, your logo can help to set you apart from your competitors. A well designed logo can even be part of what convinces people to work with your business rather than other businesses in your industry. Let’s take a closer look at the importance of logo design and branding and what you can expect if you hire me for this service.
Branding, Identity & Logo Explained
It’s important to understand the difference between branding, identity, and a logo.
Branding refers to how people perceive your business. A recent study indicated that 59% of global consumers prefer to buy new products from brands familiar to them.
This means creating a branding experience that encourages customers or clients to think of you is very important. The way your business presents itself and wishes to be perceived by its consumers is referred to as your brand identity.
So how does a logo relate to this? A logo is the visual device that identifies your business in the form of an icon or mark. It is the visual representation of your brand.
Although branding, identity, and a logo play different roles, they work together to create a perceived image of your business, product, or service.
When you think of Nike or Apple, do you think of the signature Nike “swoosh” or the simple apple graphic with a missing bite? These are perfect examples of how a simple, clean logo can become the foundation of a trustworthy brand. If you’d like to make a strong first impression and build trust with your customers or clients, a professionally designed logo is the best start to establishing your brand.
Logo Design Portfolio
Please review a few samples from my Tulsa logo design portfolio to see how I’ve helped to establish their brands. If you like what you see, do not hesitate to contact me and discuss your new logo design.
Logo Design Process
To design the most suitable logo for your business, I will go through the following design process.
DISCOVERING & RESEARCH
In order to design the perfect logo, it’s crucial for me to get to know your business and its specific goals. Once you answer my brief questionnaire, I’ll understand your target market as well as what makes your business unique. I will make sure this information is reflected in the design.
GENERATING & DRAWING IDEAS
Every logo I design begins on paper in the form of a quick sketch or a more detailed typography monogram. By drawing my ideas on paper, I can quickly find out which shapes and icons are eye-catching and worthy of further development.
VECTOR LOGO DESIGN
Once the ideas have been collected on paper, I’ll move on to a computer vector program. At this point, I’ll carefully design the logos and match them with cohesive typography and color scheme. Since all my vector-based designs are scalable, they uphold their quality.
PRESENTING THE DESIGNS
As soon as I’ve collected the most suitable logo designs, it’ll be time for me to share them with you. I’ll send you three different logo ideas and wait for you to tell me which one you believe represents your brand best.
CHOOSING THE LOGO WINNER
The logo you choose is not set in stone and can be modified and improved if necessary. Any requested changes such as shape, color or typography adjustments will be made and an updated version of the logo will be sent to you for final approval.
DELIVERING LOGO FILES
Once you’re happy with the final logo design, I will prepare the logo files. These will include a vector source file and graphic files for use on web and print projects. In addition, I will prepare a logo guide document with the logo colors and font details to make it a breeze for you to use the logo in the future.
How You Can Help Me Design a Great Logo
The questionnaire I’ll ask you to fill out will contain all of the information I need to design a great logo that intrigues customers or clients, defines your brand image, and communicates your values. Several examples of some of the questions I may ask you include:
- What is your product or service?
- Who is your ideal customer or client?
- What do you want people to think when they see your logo for the first time?
- What does your brand value?
- Do you have a slogan? If so, what is it?
- Is there a certain style you’d like your logo to be?
- Are there any colors you prefer to be used?