Zonk.vet is a new website created for ranger veterans. The name “Zonk” is a military jargon reference that the target audience will be immediately familiar with. Since there is a strong tie-in to the ranger community, we wanted the logo design to include a reference to the ranger crest. We chose a thick sans serif font to emphasize the strength and meaning of the brand that will be explicitly associated with the military. Lastly, we designed a variety of layouts for the logo so that it can be used in different locations depending on the needs – the icon itself as well as stacked and long versions of the logo.