The Love This Day logo design was a logo refresh. The previous logo was lackluster and simplistic and the client needed to take the basic concept and have it transformed into a professional logo. We stuck with the simple concept of letters and stars but improved the overall layout to be more balanced and provide lots of color options to tie in with branding the website and other marketing materials. We chose dark lettering to better emphasize the brightness of the stars surrounding the text and to provide good contrast with the logo mark.