The Importance of Quality SEO
If you own a business, then you can’t ignore the digital realm. Almost all of your potential customers will look up information online before trying a new product or service.
And if they don’t find you, they’ll find one of your competitors. That’s why it’s essential that you design and build your website so it appears prominently in search engine results.
However, if you’re watching your website languish, then high quality SEO services can help you get the online traffic — and leads — you’ve been searching for.
I have helped hundreds of businesses build an online presence through web design.
Just as importantly, I’ve helped many businesses turn their traffic into reliable revenue. SEO is a critical part of that process.
I started Hire Jordan Smith many years ago to help businesses through this process, and am now a top-notch Web Design, Web Development and SEO company in Savannah, Georgia.
SEO helps businesses gain online visibility and traffic, making it one of the most important strategies for the modern business.
Of course, while you’ve been busy actually running your company, the digital marketing industry has grown into a billion dollar industry, one that can be confusing.
To demystify the world of local SEO and digital marketing, let’s delve into the world of SEO and how it can help your business grow.
What Exactly Is Search Engine Optimization?
Search engine optimization, or SEO, is a marketing method used to help websites show up in organic search engine results.
Whether it’s Google, Google Maps, Bing, or another search engine, a variety of ranking factors will determine a website’s visibility.
The goal of SEO services is simple: get your website in the top position on important searches for important keywords.
There are a few different types of SEO that you should know about.
First, let’s talk about the difference between local SEO and general SEO.
The difference between these two types of SEO is that local SEO has a geographical focus. When someone searches for a local product or service by using a geographical term, search engines will pull results from the searcher’s region.
General SEO does not contain any geographical terms or local intent.
Increasingly, local SEO is focused around what’s called the Map Pack, or the results that appear in Google Maps at the top of the Google search results.
With such a highly visible location, Map Pack results translate into real revenue for any local businesses that can get displayed there.
Onsite SEO vs Offsite SEO
Other types of SEO include onsite and offsite.
Onsite SEO refers to the process of making a business’s website search engine friendly.
This can include tactics like:
- optimizing meta and title tags
- content marketing
- keyword research
- internal linking
Offsite SEO, on the other hand, consists of activities that take place on other websites, social media apps and business directories.
This could include:
- a social media marketing campaign
- building backlinks
- creating a Google My Business profile
Because there are so many types of SEO, digital marketing campaigns often require the help of an expert. This is because search engine optimization is so complex — it involves literally hundreds of different elements.
A reputable SEO company will know which strategies to use in order to improve your site’s rankings. Without expert help, a business can try dozens of different tactics but never improve their visibility in search engines. Even worse, one wrong move can lead to a page being buried deep in the search results.
The Importance of SEO in Today’s Digital World
Nowadays, everyone searches for products or services on the Internet. And because the majority of traffic to websites comes through search engines, it’s important for a company’s key landing pages to actually show up in the search engine results.
Search engines connect a target audience with what they’re looking for — whether it’s a product, service, or just information.
Without SEO, search engines won’t be able to find a page and won’t show it to users. This means that no matter how good your website design is, there may be very few people seeing it if your website is not optimized for SEO.
The targeted traffic provided by search engines is crucial for businesses. Revenue and exposure can both increase drastically when a page is optimized for search engines. Companies need to understand that if they don’t show up in the search engine results, they’re going to miss out on a lot of potential business.
SEO and Web Design
SEO doesn’t just involve pages and keywords — there’s also a strong relationship between SEO and web design. Design features of a website can have a major impact on search engine results. Search engines crawl a website, generally starting with the structure of the site. The website structure needs to be recognized by Google and should consist of a few well-built pages. Navigation is also essential for website users. While many people think that having more pages is better, having fewer, well-built pages that are easier to use is actually more beneficial.
Furthermore, websites have to be responsive for mobile users. Search engines like Google now reward mobile-friendly websites. To succeed, your website should automatically adjust to whatever device the user is browsing on. If there are glitches when different pages are viewed, search engines will see this negatively, which can impact ranking.
And lastly, links are a major part of the relationship between SEO and web design. Building an internal link structure with a natural appearance can be difficult to do, especially when it comes to choosing anchor text. An SEO company can ensure that both the copy and the links on pages are easy to read in a natural way while ensuring link placement is done well.
What Makes an SEO-Friendly Website?
So, what exactly makes an SEO-friendly website? Some of the most important elements of SEO include:
- Title and header tags
- Using the right keywords
- Having a strong internal link structure
- Easy navigation
- Visually appealing web design
- UX Design (User experience)
- Simple and educational content
- Responsive web design
- High quality backlinks
- Google My Business optimization
All of these factors need to be used together in order for your website to be optimized fully. When the right research is done, SEO companies can help businesses re-build their website, adding pages and code as necessary, to improve its rankings.
About Hire Jordan Smith’s SEO Services
As you can tell by this article, SEO involves a ton of different components. At Hire Jordan Smith, I believe that a one-size-fits-fits-all digital marketing strategy is doomed to failure. That’s why I work closely with my clients to ensure they have a fully customized SEO plan specifically targeting local SEO, general SEO or both.
Here are a few of the key SEO services I usually recommend to new clients:
- Keyword research
- Content marketing
- User experience
- Onsite optimization
- High quality backlinks
- Strong, consistent internal linking
In addition, local SEO can include reviews, directory listings, and social media outreach. We’ll even get your Google My Business optimization in order, which is how a company gets into the map pack results. If a business isn’t verified on Google, it may as well not exist. All of this comes together to ensure your business ranks well in search engine results.
My SEO services focus on all aspects of SEO, from start to finish. I will do my best to make improvements to your website and content to ensure you’re getting the online visibility you deserve. Working together, we can help your business gain exposure and grow overall.
If you’re looking for some of the best SEO Savannah Georgia has to offer, reach out to me today.
Feel free to email me with some ideas and details about a project you’re looking to work on — I always love talking to business owners!