When someone lands on your site, chances are you have less than a minute to impress them.
And that doesn’t even take into account how quickly people leave if your site doesn’t load quickly. In fact, almost half of all people will head out if a site doesn’t load in at least three seconds.
There’s no doubt that it takes a lot of work to catch someone’s attention. And if you’re not ready to delight your users, you won’t be able to keep them.
But how do you do it?
You can keep users on your site through good web design and SEO. And lucky for you, this article will tell you everything you need to know to do that.
Keep reading to learn more!
Table of Contents
Get Blogging – Seriously
In 2018, over 75 percent of B2B marketers blog, and if you’re not one of them, you’re falling behind. A blog is one of the best ways you can make sure that people enjoy being on your site.
Along with this, blogs are a great way to make sure that your SEO is always being updated. Why? Keywords, backlinks, internal links, and all other aspects of SEO age over time. With a blog, you can make sure that you’re on top of the newest trends.
A blog isn’t as hard as you might think it is either. Take a second and ask yourself what people are often asking about your business.
There’s your blog post. Just answering simple questions about your industry can help your SEO.
Blogs will also help keep you find new leads and keep customers interested. Writing an article helping your customer will also let them know you care about more than just their wallet.
Smart Design Makes You Look Smarter
Let’s face it. People do care about what your site looks like, and while you may take a stab at yourself, your design needs to show potential customers that you have the looks too.
If someone comes on your site and thinks it looks bad, they might not stay for very long at all. Remember that people often leave a site within seconds after arriving.
But if your site is attractive, it will draw the potential customer in and keep them there. Plus, a good site is just more fun to be on anyway.
This is pertinent for SEO. SEO can get you more clicks, but it doesn’t guarantee that people will stay on your site. Letting these two work together will produce positive results.
Web Design Can Make You Mobile Friendly
Cell phone usage was 63 percent of online traffic in 2018.
And because of this, you need to make your site ready for mobile usage. If someone comes to your site and can’t use their phone on it, chances are they’ll leave.
It might be the last time your site will see them too. If someone doesn’t see your site on mobile, it’s unlikely that they’ll open up your site again. Instead, they’ll start the search process over again, which means they may end up on a competitor’s site.
But being mobile friendly isn’t just great for user experience. It also makes a difference for your SEO.
Google prefers to rank sites that are ready for mobile users higher. This is because they are aware of the statistics and want to make sure users enjoy using Google.
You might have a responsive design template for your site. A responsive design is one that changes itself for mobile users without you doing anything. Blogging sites like WordPress often have them.
But even if you do, it might be helpful to do a second design layer on your site for mobile users.
Figure out What Your Competition Is Doing
When was the last time you visited your competition’s site?
If it’s been a while you need to take a trip to see what they’re doing. Even if you don’t have direct competition, it might help to see what people in your industry are doing.
If your competition has better SEO and design, you might be losing customers. As mentioned earlier, people trust a site more if it has good design and SEO.
Of course, you can’t copy what your competition is doing, but you should be able to take some notes. In some cases, copying wouldn’t be illegal, but it’s unprofessional and may give you an unnecessary enemy.
Along with this, look at what industry leaders are doing to get an idea. It’s likely that they have a professional marketer helping them.
Keep in mind that other people may be using your site for tips too. Although this is flattering, make sure that your competition doesn’t begin to copy you!
Be Careful with Delight Attributes
You may have heard the term “delight attributes.” In short, delight attributes are features that do more than what a customer expects.
If you’re a new business, you might just now be getting the hang of your SEO and design. If that’s the case, you need to make sure you aren’t making decisions that hurt your site on accident.
Often, new site builders want to get started with delight attributes before they get the important aspects nailed down.
For example, if you’re an eCommerce site, you might have a page that lets your users track their package. This is a great idea, but implementing it shouldn’t take over the basics.
First, you need to make sure your site has great SEO and design. After that, start working on the things that can improve those things but aren’t necessary. Then, you can begin thinking about delight attributes.
Thinking About Revamping Your Web Design and SEO?
After reading this article, you should know how to delight your customers with web design and SEO. But here’s the thing: you’re not done yet.
SEO and web design trends are always changing, and you could use an expert to help you make sure your site stays up to date.
Get in contact, and I’ll see what I can do for your business.