Why does the speed of a webpage matter so much? How long will you wait for a page to load? Most people don’t even wait three seconds before they go somewhere else! Page speed affects search rankings, the user experience, and even your company’s sales.
This article will reveal five reasons why you need to keep the speed of your page in mind as you introduce your products or services to the world.
First Impressions Matter
First impressions matter in many aspects of life. But they are increasingly vital on the internet. Every visitor to your website will make an instant judgment of your product or service within seconds of their first encounter. A working website that loads really fast will help make a great impression. You’ll get a win when it comes to user experience, and your visitor gets a good sense of what you have to offer.
Most of us consider the owners of fast websites to be more reliable. When we encounter slow websites, we think they’re untrustworthy. We all know how hard it is to counteract a bad impression. According to one survey, almost 80 percent of those surveyed said they wouldn’t revisit a site that had page speed issues.
We All Want Speed
We all expect every website we visit to load quickly. Whether we surf the internet on our laptop or our mobile phone, we want the answers to our questions at lightning speed. You might get a small pass if you’re a behemoth authority site like Facebook or YouTube. Most of us will deal with a delay of a few seconds to get on Instagram. But for the rest of us, a slow, bogged down site will only make us leave. Be sure to adjust your speed times regularly and look for ways to improve every month or every few months.
Slow Speeds Equal Fewer Conversions
If your ideal customers consistently experience slow page speeds with your website, you could lose a lot of money over time. This results in fewer sales for your company. Visitors who want to see what you have to offer will quickly leave a site that takes a long time to load and move onto the competition.
The Long-Term Effect of a Slow Website
When you have a slow company website, this could stunt the growth of your business. One way you could experience this is through a lack of word-of-mouth. People won’t refer their friends to the business that has that slow-as-molasses website. Authority websites won’t link to your website. You will also appear less credible in the eyes of your customers. Website monitoring services send reports when anything goes wrong so you can quickly fix errors or bugs in your site system. I also offer a website uptime monitoring service as part of my WordPress Managed Hosting & Support plan.
Your Rank In Google Will Change
In recent years, Google has given favor to websites that have fast loading speeds. While increasing your website’s load speed will benefit you in many ways, it won’t necessarily shoot you to the top of the search results for your keywords. But a slow website will not help you in any way, either.
Page speed affects your search rankings in Google, it changes your user experience, and it even influences your sales. If you want to be a contender in your industry, paying attention to your website’s load speed should become a must-do on your to-do list.
Are you ready to make your page speed lightning fast? I am prepared to get your website up to speed and secure as part of my WordPress Managed Hosting & Support plan. Have a look at the details, then reach out to me if you have any questions or are a ready to take your site to new levels. Thanks!