Up to 80 percent of all traffic goes to the top 10 percent of sales landing pages. What does this mean for you? If you want more traffic, you have to be part of this 10 percent.
Unfortunately, if you are like most businesses, you may not know what strategies work best when it comes to sales page conversion. Don’t worry – you can find all the help you need here.
Keep reading to learn at tips to use to ensure your sales page converts every time.
Table of Contents
Define Your Target Audience
Before you can convert anyone, you need to get to know them. What are they are looking for? What do they struggle with?
The more you know about your audience, the more persuasive and stronger your sales page is going to become. Additionally, you can begin to create unique sales pages for specific prospects.
Ensure Your Offer is Concise and Clear
If you present an offer that’s overly complicated, it’s going to turn customers away. After all, if they are unable to understand what you have to offer, they aren’t going to stick around to try and decipher your message.
You have to start with the page headline. Make sure it’s an offer that a visitor just can’t refuse. Also, you need to lead with a specific benefit of the service or product and then mention what it is you are selling.
For example, let’s say you want to sell a cleaning product. You may use a headline like, “Keep Your Home Cleaner and Germ-Free with this [Product Name].”
The offer here is clear. People who use your cleaning product can have a cleaner and more germ-free home.
Build a Conversion Funnel and Then Optimize It
Your sales page is something that needs to represent a part of your bigger conversion funnel. The funnel you create should be designed, specifically, around your audience.
A funnel may look different than others based on customer behavior. For example, if you are selling a running shoe, the funnel is going to be shorter than if you are trying to sell a high-end racing bike.
In addition to creating a product-specific funnel, you also need to optimize each segment of it. This will ensure if someone lands on your sales page, they are ready to convert. They will have all the information needed to make an instant decision.
Implement an Exit Intent Pop-Up
While people do hate pop-ups, an exit intent pop-up is unique. This is used to give visitors to your site one last chance to make a purchase. You can use the pop-up to provide an exclusive discount or a bonus freebie.
The pop-up can even be used to confirm that a visitor really wants to exit.
Create an FAQ Page to Handle Any Objections
An FAQ section is extremely useful. It’s a simple and fast way to disseminate information without actually distracting the visitors from converting.
Be sure to use bold subheadings, along with plenty of white space. By doing this, you can ensure the FAQs don’t overwhelm your visitors.
This is where you are going to respond to any possible objection. Take some time to anticipate issues that a prospective customer may have with a service or product and explain why they aren’t really an issue.
Add a Live Chat Feature
You can easily increase engagement with visitors to your page by adding a live chat feature. Today, it is all about engagement.
You don’t want your visitors to remain passive. The goal is to have them take action.
Also, you can use the live chat or chatbot function to overcome any objections and to answer questions that haven’t been covered on the sales page.
Add a Greater Sense of Urgency
If possible, add a ticking clock to your page. This is a great strategy for any sales page because you want a visitor to make a decision quickly.
For example, you may create a flash sale to help encourage conversions. You are giving people a lower price, but only if they act within a certain amount of time.
It’s also possible to create a sense of urgency through desire. Just consider weight loss product manufacturers. They may say something like, “Do you want to shed those last 10 pounds? Why wait?”
Incorporate Buttons for Social Sharing
Social share links are a must-have feature.
While sharing a blog post from your website is great, you also want to have your sales pages shared.
With social media share buttons, you can make this process simple, and your visitors are much more likely to follow through and actually do this. Be sure to have these implemented during the website design process.
Provide a Guarantee
If you want to convert more customers, consider making a guarantee. This helps consumers feel safe.
For example, you are going to spend $100 on a new backpack. That’s the budget you have, and there are two options. One of them offers a guarantee, and the other does not.
Which site is most likely to get your money?
Creating a Sales Page that Converts: Now You Know
Creating a sales page that converts is something that may take time, effort, and testing. However, in the end, it’s going to be well worth it.
By creating amazing sales pages that work, you are going to see a significant increase in conversions and profits.
Regardless of if you need help with sales page conversion, search engine optimization, web development, web hosting, or something else, we can help. Our team is dedicated to ensuring you get the results you want from your content and online efforts.