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Every year, businesses in the U.S. spend more than $3 billion on email marketing. It’s no wonder every business owner wants to grow their email list and get more people to sign up for their content!
If you’re in this same boat, one of the best steps you can take is to make sure you have a well-designed opt-in page.
The right design can significantly increase the number of people who want to sign up for your email list.
Never designed an opt-in page before? Don’t worry.
Listed below are 15 tips that will help you put together the perfect page and start building your email list.
Table of Contents
Write a Great Headline
The headline is one of the first things people will see when they look at your opt-in page.
If you want to keep them around long enough to sign up for your email list, your headline ought to be concise and clearly worded.
Questions make great headlines, as do promises of solutions to common problems.
Include a Subheadline
Your headline should be short, but you’ll likely need to add some more context to it if you want to seal the deal and get people to subscribe.
A subheadline helps you provide additional information about what you have to offer and keep visitors engaged.
Get Rid of Distractions
One of the most common design mistakes people make is incorporating too many elements onto one page.
Don’t distract your visitors and don’t be afraid of white space. The simpler your opt-in page is, the more likely people will be to sign up for your email list.
Create a Great Lead Magnet
If someone’s going to go to the trouble of signing up for your email list, they want to know that they’re going to get something out of it.
Offering a great lead magnet can help you increase email list sign-ups quite a bit.
Maybe you can offer a discount code in the user’s inbox or a copy of a free ebook. The options are endless.
Write High-Quality Copy
You probably won’t have a ton of copy on your opt-in page.
You should, however, make sure that all the copy you do have is well-written and gets straight to the point.
Grammatical or spelling errors are a huge no-no, as are wordy sentences and meaningless information.
Use Social Proof
Social proof, in the form of reviews and testimonials, for example, works wonders for building your business’s credibility and getting people to sign up for your email list.
If they can see that other people have found value from your products or services, they’re going to be more excited about signing up and learning more about them themselves.
Keep Forms Short and Simple
When it comes to the actual form on your opt-in page, keep it short and simple.
As a general rule of thumb, the more information people have to plug in before they can claim their free gift or coupon code, the less likely they’ll be to actually follow through.
Include a Call-to-Action
Don’t forget to feature a call-to-action on your opt-in page. Make it absolutely clear what you want people to do.
Many businesses have also found that call-to-action buttons work better than plain text, so you might want to take that approach if you want to increase your subscription rate.
Meet User Expectations
When people navigate their way to your opt-in page from somewhere else, they have some kind of expectation. Maybe they clicked on an offer for a discount code, for example.
Whatever kinds of tools you’re using to get people to your opt-in page, make sure you’re meeting their expectations.
If they’re disappointed and feel that you’re not fulfilling your promise, they’ll be less likely to give you their contact information.
Know Your Audience
When you’re putting together your landing page, it’s important to think about your audience and what they’ll want.
Will they appreciate a straightforward, no-nonsense message, or will they prefer fun, witty content?
Think about the type of lead magnet that will be most attractive to them, too.
Use High-Quality Images
High-quality images make all the difference when you’re designing a landing page. Use images that are clear, eye-catching, and show off the very best of what your business has to offer.
Make it Mobile-Friendly
Your opt-in page, along with all your other webpages, should be mobile-friendly. More than half of all web searches take place from a mobile device, after all.
Remember, if people can’t sign up for your list from their phone or tablet with ease, they might not sign up at all.
Offer Discounts
There are lots of options you can choose from when it comes to lead magnets, but discount codes seem to be one of the most effective.
People love saving money, and they’ll often gladly give you their email address in exchange for a few extra dollars in their pockets.
Discount codes give you another way to measure your ROI, too.
Use Video
Video marketing is huge right now — why not incorporate it into your opt-in page? Video helps to show people what your business is all about and increases the likelihood that people will connect and want to engage with your brand. Effective video marketing campaigns require more than just investing time and resources; they demand a keen focus on measuring key video marketing metrics.
Never Stop Testing
Finally, never stop testing your landing page. It’s especially helpful to perform A/B testing. This helps you see what kinds of tactics work and don’t work for your audience.
Need More Help with Your Opt-in Page?
As you can see, there are lots of steps you can take to design an eye-catching opt-in page that makes people want to sign up for your email list.
If you’re feeling overwhelmed by all the factors that go into a great opt-in page, or if you just don’t have the time to design it yourself, contact me today.
I offer a variety of web design services and can put together the perfect opt-in page for you.
I also offer SEO, logo design, and web hosting services to help you make sure your site is running efficiently and being seen by the right people!
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