What is Moz and Why Does It Matter For My Business?

Moz is a software company that provides tools that support digital marketing. Particularly, Moz has pioneered industry understanding of search engine optimization (SEO) since 2004. The firm believes that websites can thrive by providing authentic and valuable content that earns traffic. Below you’ll learn several ways that Moz matters to your business.

Moz Understands SEO

Moz has dedicated itself to understanding and simplifying the science of SEO. They have accumulated unparalleled knowledge and expertise, which forms the basis of their tools. Meanwhile, their operational philosophy emphasizes openness and integrity—inspiring the confidence of millions of customers.

Moz Develops SEO Tools

The firm has invested heavily in the development of tools that you can use to improve the performance of your website. These support keyword research, link building, site audits, and page optimization. As part of their offering, Moz can help you assess domain authority (DA). Third-party websites even make it possible for you to use the Moz DA checker to compare multiple URLs all at once.

Moz Supports Local Businesses

Moz also matters to your business if you’re interested in building a local presence online. Available tools that support local marketing include one for checking your business listing in local search engines and directories. They also have tools that help you manage your Google My Business listing and research local categories.

Moz Publishes a Blog

To support their tools, Moz manages a blog that is packed with insights, tips, and tricks. There, SEO experts publish case studies, host webinars, and share tutorials and how-to guides. The wealth of information in the Moz blog includes specialized guides for beginners that help businesses begin their journey in the world of SEO and digital marketing.

Moz Provides Support

When you choose to use Moz, you gain access to a large community of users who share their personal experiences and knowledge with each other. They are able to provide support to businesses that experience problems ranging from pesky issues to major challenges. Additionally, the firm provides its own support for the suite of Moz SEO applications.

Moz Gets Results

One of the best reasons why Moz matters for your business is that they deliver results. A seemingly endless list of verifiable success stories stands behind the Moz brand. For this reason, new and existing businesses alike recognize the value that Moz offers and want to harness it for growth.

Now that you’ve been introduced to Moz and why it matters to your business, consider taking the next step. Start designing your website and see first-hand how Moz can help optimize your site for search ranking success.

For help with your next web design and development project or to schedule a consultation, contact me through this online form.