As a social bookmarking site, Pinterest alone has 265 million monthly users.
The number may be a far cry from what other social giants, such as Facebook and Instagram, are getting, but they are worthy of considerations.
Combining several of these now popular sites can have a tremendous effect on your overall SEO strategy. It’s what smart SEOs and site owners are doing. You should do it too!
Want to know why?
Here are some reasons.
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Backlinks are a vital ranking factor – boosting domain authority while bringing in traffic.
Social media bookmarking is one way of getting those backlinks. In some cases, these links come from other high-ranking pages. This is the most common way of getting links from social bookmarking.
In select cases, you can get a do-follow link by simply signing up and submitting your URL. The links here aren’t do-follow throughout, but they are still a major boost to your link profile for as long as they last.
2. Spreads the Word About Your Brand
The chances of target customers randomly bumping into your website are minimal for a larger part.
With profiles for your business on several of these sites, the likelihood of getting spotted goes up considerably. This is where your target audience is hanging out.
However, setting up a profile is one part of the puzzle. To spruce up things further, be sure to make use of this profile by posting your content regularly.
This way, your site will garner the so much needed visibility. And, that means your brand is familiar to a few more people who matter.
With that, the possibility of getting your website bookmarked increases. More bookmarks give you trust in the eyes of search engines.
3. Increases Domain Authority
Domain authority is hinged on so many aspects, backlinks being one of them – remember them from above?
If you are getting links from higher-ranking pages, your website is going to come off as a worthwhile web property, which translates to higher domain authority. Your chances of ranking increase significantly with this.
In addition to backlinks, social bookmarks are a source of strong social signals – another important factor when it comes to determining domain authority.
4. Generates Targeted Traffic
Social bookmarking sites offer the possibility of finding specific content by simply searching for related terms.
By including these terms in your link, you’re sure that only people interested in what you have to offer are going to land on your site, reducing the bounce rate significantly. Google loves that!
Additionally, this qualified traffic can increase if what you’ve posted compels those who have interacted with it to share.
5. Contributes to Faster Indexing
Search engines highly regard social media bookmarks. They are authoritative; hence, they are crawled often.
Since you are posting links, web crawlers easily pick out any updates on your website. And, that is how your pages are indexed faster.
6. Better Keyword Rankings
The modus operandi of social bookmarking is that you can include a number of keywords in your content. You can do this via tags, descriptions, and URLs so on.
Additionally, you can also use long tail keywords, which have a proven ability to rank better.
You can accomplish all of these without being spammy at all.
The fact that your keywords are featured on these sites offers so much potential as far as search engine rankings are concerned.
7. A Great Opportunity for Networking With Other Site Owners
It’s very much likely that other bloggers are also taking advantage of the power of social bookmarking – which is a good thing by the way.
This presents an awesome opportunity for you to connect with them and have meaningful interactions that could go beyond these sites – like the possibility of guest posts, an important link-building tactic.
The key is to go beyond posting links and being part of the conversation – ask and answer questions, and comment on posts so on.
8. A Basis for Strong Social Signals
When you are through the first hurdle of gaining the attention of a few users, your influence can spiral quickly. Comments, shares, votes, and likes from social media bookmarking have the potential to go far and wide beyond that particular platform.
These signals are what search engines love. It proves to them that your content is useful in a way, giving it much consideration.
9. Improves PageRank
Search engines use several factors, like domain authority, social signals across a variety of platforms, page speed, and backlinks, to determine how well a page should rank.
In case you hadn’t noticed, all these are available with social bookmarking services. Therefore, improved PageRank comes as a result of all these factors acting out in harmony.
10. Deeper Indexing of Pages
Some pages on your site are buried deep in the site structure. As such, they neither are linked to by other blogs nor are they crawled. So, they have a tiny chance of getting indexed.
With social media bookmarking, such pages are bared out there to people and search engine crawlers. This increases the number of pages on your site that show in search engine result pages.
11. Content Promotion
Social bookmarking services are awesome avenues for reaching your target audience. Regular posting is great for this, as seen in point 2 above.
On the SEO side, what matters are the descriptions, URLs, and the tags you add when bookmarking your web pages.
Remember the trust search engines have on these sites. If you do the above right – descriptions and stuff – your site will occupy a nice position on those result pages.
Social bookmarking is definitely a worthy activity to take a shot at, especially for your SEO strategy. The above benefits spell this out. There is absolutely no reason not to take advantage and bring your rankings where you want them to be.
Keep in mind that it will take time, coupled with a commitment, to experience the full extent of this strategy.
Also, rid your site of any problems. You don’t want to work so hard at attracting visitors only for them to take off when they land on your site.