How to Run a Successful Email Marketing Campaign

Whether you’re new to the business world, or you’re a long-established company, attracting new customers to your brand should be your number one priority. With many rivals to compete against, it’s important that you come up with marketing strategies that are innovative, eye-catching, and relevant to your target audience.

Many businesses choose to go down the route of email marketing. Not only is it cost-effective, but businesses are able to tailor their emails and newsletters to ensure the right people are reading them. If you aren’t sure how to start, here are some key tips on how to run a successful email marketing campaign.

Build a Targeted Email List

For your email marketing campaign to be effective, it’s important to start with an email list full of certified leads who are interested in your products and services. To do this effectively, you will need to convert your website visitors into subscribers. What you may not realize is that 80% of visitors to your website will leave your page for good without signing up, therefore, make sure to use exit-intent popups which can point readers in the right direction.

Know Your Goals

No matter what type of product or service you’re marketing, it’s important that you set goals from the offset. For your email marketing campaign to work, there are various goals that you should have in mind, such as embracing new subscribers, as well as nurturing existing subscribers. While it’s great to welcome new consumers on board, the last thing you should do is forget about the ones who have made you successful in the first place.

Understand Email Types

There are various types of emails that you can send out to help drum up interest in your business. The three key email types are promotional emails, weekly newsletters, and relational emails. There are also transactional emails that may benefit your brand, which include a welcome message, order of purchase confirmation, as well as subscriber signup confirmation.

Know Your Audience

If you’re a fully-fledged business, it’s likely that you will have some idea of who your target demographic is, whereas, for those who are just getting started, you will need to make some educated guesses to help you target the right people. There are various tools that you can use such as Google Analytics which gives you the opportunity to gather data to help you pinpoint who is interested in what your business has to offer.

Use Technology Wisely

With technology continuing to advance, there are lots of email marketing services out there who can help you generate leads and sales. There are various features that you should look out for, such as easy campaign automation and creation, software that can be integrated easily into your campaign such as WordPress, as well as ways to segment your consumers. To help reach as many people as possible, you can also learn how to send mass email in Outlook.

Plan Emails and Follow-ups

Once you have established what your goals are, the types of emails you plan to send out, as well as your target audience, it’s time to begin planning your email marketing campaign. There are lots of key tips that you can use to your advantage to get you off to a good start, such as a rough idea of the content you plan to produce, the main action you want your subscribers to take, as well as how frequently you should email your subscriber list.

Craft Your Subject Line

To avoid the risk of your audience throwing your email into the spam folder, it’s important that you pick a subject line that catches their eye immediately. Similar to the headline on a blog post or news article, the email subject line has to stand out for all the right reasons. However, try not to cram the subject line with tons of keywords. Some key tips to help improve your subject lines include adding personalization, avoiding using spam trigger words, as well as being honest and upfront with what you have to offer.

Practice Until Perfect

Before sending out your first email marketing campaign, it’s best to do a test run first so you can see from the consumers’ point of view how everything looks. To do this effectively, try sending out emails to your family members and friends. Not only will doing this make you feel more confident, but you will also get honest feedback from your loved ones to ensure you have done everything in your power to make it stand out.

With many of us receiving more emails than we care to imagine on a day to day basis, to hook consumers in, it’s important that you come up with an email marketing campaign that’s fresh, interesting, and tailored to the reader. Taking all the tips listed on board can help build your following, turning interested consumers into loyal supporters of your business.