Every small business needs a website in today’s digitally connected world. Without a website, clients and customers will struggle to find you, resulting in drastically reduced sales and missed opportunities. It takes more than just a generic site with little-to-no content to succeed, however. To strengthen your small business’s digital footprint on the web, make sure your website is equipped with the five following features.
Google Analytics is a must-have feature for all business websites. Using this free tool, you can track channels for data analytics purposes, monitor bounce rate, exit rate, unique page views, total page views, average time spent per page and more. Using this information, you can then create custom-tailored content designed for your site’s audience.
Site Search Analytics
Google Analytics can give you useful information about how people are getting to your site and what they’re doing there, but information about why they’re behaving that way needs to be inferred from the data.
Responsive web design is an important feature that can increase your website’s traffic and authority. As explained by Google, responsive sites automatically adjust viewport sizes based on the device on which they are viewed. When a user visits your site on a mobile device, it changes the design to create the best possible viewing experience. There are several ways to create a mobile-friendly website, but responsive web design is the only method recommended by Google.
Don’t forget to include your business’s brand elements on your site. When users visit your website, you want them to immediately associate it with your company. Therefore, you should include your business’s brand elements like your logo, slogan and color scheme. Incorporating these elements into your site will reinforce your business’s brand.
Social Media Links
Finally, include links to your business’s social media accounts and profiles on your site. Each Facebook like or Twitter tweet is a signal of trust. And the more trust signals your site has, the higher the chance of converting visitors into customers or clients.
These are just a few must-have features for your small business’s website. I understand that you have limited time, so I’d like to be part of the solution that implements these features and more with minimal time suck. Help me help you.