Hiring a local SEO expert not in the budget just yet?
Not a problem. There are likely simple things you aren’t doing yet that can help you with your rankings in the local search engine results. Many of these don’t take much time and are free.
Ready to up your local SEO game without calling an expert? Continue reading this article to learn these local SEO tips that can help you rank your site in the SERPs.
Table of Contents
Optimize Your Homepage Content
Your website’s homepage is where many of the people that come to learn about your business are going to start their research. If your homepage is underwhelming, they may not make it to the other pages of your website.
Before you start optimizing your homepage, know what your goals are for this page. Which other pages are you trying to get them to visit while they are on your site?
Use calls-to-action to help people through your site and to make their journey discovering more about you easy and helpful.
Focus on one primary keyword and drive it home. Make sure you use it in the headers within the page so they know what it is all about. Don’t forget to make the headers you create catchy vs. looking like you stuffed keywords into them.
Depending on your goals, you might choose to minimize the navigation you have on your homepage. The fewer choices you give people, the more likely they are going to take the path you want them to take and visit your products, services and contact page to get started.
Optimize Your Metadata
Metadata is data that explains data. The metadata we are talking about is the meta title and the meta description. The meta title tells you what the page is about and the meta description gives more information about what the page is about.
When you optimize your metadata, make sure you put the keyword that you’re targeting in the metadata. When you do this, it will help search engines understand what your page is about.
Create Individual Pages for Products & Services
It might be easier for you to have information about all of your products or services on one page, but that isn’t going to help you with your local SEO efforts. Each of your products and services is likely to have different people searching for it at different times.
Let’s say that you’re an attorney that practices family law and you work with divorce cases and custody cases, and you also help with mediation. If you had all of these services on one page and another person that offers the same services has each of them on their own page, the other person is likely to win out.
When you have your products and services all on their own page, you can optimize the meta title and meta description for each specific product or service. When people search for the product or service you offer, they will notice the information is relevant to them when they see it in the search engines, but Google or other search engines will also note it as relevant to their search.
Having individual pages for products and services will also help with your conversion rates since you can go more in-depth about the product or service the person is looking for. You also won’t be distracting them with products or services they may not need.
Claim Your Google My Business Page
If you haven’t claimed your Google My Business page yet, you’re missing out on a free means of engaging your potential customers. Many people wonder if they need a Google My Business page when they already have a website, and the answer is — yes!
If you want to get even more attention on Google, then Google My Business (GMB) page is a must. You can put updates on GMB that show up right on search engines when people search for your business name. These can be photos as well as text updates.
Once the updates get too old, they will disappear, so make sure you keep up with your GMB page for the best results.
When you set up your GMB page, make sure you optimize it by choosing the category your business falls under. Also, add your contact information such as your address and phone number.
If there is a field to fill out, fill it out. The more information, the better for your list. You might add things like free WiFi and whether your building is easily accessible.
Set Up Social Media Accounts
You’ve got a website and a Google My Business page and now I’m telling you that you need social media accounts? Social media signals are an important part of letting Google know that your business is real and important to the people of your area.
Create your Facebook business page, and depending on what your business is, you might also want to set up a LinkedIn page as well. Even if you don’t do a lot with your social media accounts, having one is important when you want to rank in the local searches.
Local SEO Tips to Get Your Business Noticed
Now that you know these local SEO tips, you’re on the way to increasing your rankings and getting more attention for your business. Even after using these tips, there are more things that can turbo boost your business’ SEO results.
When you’re ready to go even farther with your SEO efforts, I would love to help you. Contact me today and let’s get you on your way to better rankings and more website traffic.