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Making that crucial first impression on a customer is greatly helped by a strong logo. A professional logo designer uses vibrant, striking colors to design perfect logos. However, these colors ought to also reflect the character of your client’s company.
Remember that every color has a different message conveyed to viewers or customers through various emotions. Contemporary graphic designers successfully use the science of color.
A company’s logo can make or break its chances of success in the marketplace. A perfectly designed logo can forge a strong connection with the target market that a company and its business are attempting to reach.
However, a poorly designed logo fails to convey a company’s message and ultimately hurts that business.
When updating your current logo or launching a new company, check out these logo-designing tips:
1. It Should Be Simple
Simplicity is essential when designing a logo for your clients. Printing and reproducing a complex logo will take a lot of work. Complex logos can be complicated for casual viewers to recognize and identify.
Consider the most well-known brands you are familiar with. You’ve probably heard of companies like Apple, Volkswagen, Target, McDonald’s, etc. What do all of them have in common? They all have simple and easily recognized logos that can be printed in color, grayscale, or black and white.
2. Prepare The Groundwork
One of the most exciting aspects of being a professional web designer is the opportunity to learn new skills with each project. Each client is different, and even within the same profession, different people carry out their tasks in different ways.
The logo design should start with some research. Knowing the client and their product well will help you choose the best design direction and make it easier to reach an agreement on your logo design later on.
Make sure that you ask your client why they exist, and what is the purpose of their company or brand. How do they do it? What are they doing? What distinguishes them from other brands? In addition to what they value most, for whom are they there?
Some of these questions may appear to be unnecessary, but they can be challenging to answer and will lead to more questions about your clients’ businesses. What you learn in the early stages of a project can help ensure that you get all the benefits of a market when you begin developing your logo design.
3. It Must Be Memorable One
It is not always necessary for your logo to describe what your client’s company does. Have you ever seen a car manufacturer’s logo be a picture of a car? What about a shoe company? It would be absurd to have a shoe on a shoe company logo. Furthermore, such literal interpretations will not stick with a viewer.
Choose a logo that communicates the essence of your client’s brand without the need for the business name when considering logo designs. Nike’s Swoosh is an example. To be successful, the logo must be unique and informed by a thorough understanding of your client’s brand.
It also helps to strike a balance between plain and abstract designs. Too obvious logos are probably already being used by many other businesses, so they won’t stick in people’s minds.
However, using too much abstraction runs the risk of diluting your point. So, strive for a logo that subtly conveys the essence of your client company’s brand through visual elements. If your logo is distinctive and provokes thought in viewers, they are more likely to remember it.
4. Ensure That Your Design Is Relevant
A logo’s design needs to be appropriate for the concepts, principles, and endeavors it stands for. A children’s nursery will look better with a formal typeface than a high-end restaurant.
Similarly, a color scheme of fluorescent pink and yellow is unlikely to help your message connect with male pensioners.
The easier you can convince a client to accept a specific design, which can sometimes be the most difficult aspect of a project, the more appropriate your justification is. Remember that designers are not limited to just design.
5. Think About The Overall Brand Identity
A logo is rarely seen entirely by itself. It is typically presented on a website, a poster, a business card, an app icon, or various other supports and applications. Relevant touchpoints should be included in a client presentation to demonstrate how the logo will appear to potential customers.
Similar to when you’re in a rut, taking a step back and seeing the bigger picture can help you know where you are and what is around you. The bigger picture in terms of design is every potential surface that your logo design could appear on. Always take into account how the identity functions without the logo.
Even though it’s crucial, a symbol can only go so far in defining identity. Creating a custom typeface for your logo is one way to achieve visually consistent results. The headlines for advertisements can then also use that typeface.
6. Branding
Your client’s brand must convey meaning to the logo rather than the other way around. The best brands in the world are well-known not for their logo but for the individuals and the mission, it stands for.
Make sure you have considered your client’s brand and the direction of the business before deciding on the design of the logo. Keep your target market and offerings in mind as you plan the logo.
7. Maintain The Logo’s Proportions
For designers looking to produce visually appealing imagery, the golden ratio can serve as a great rule of thumb. This proportion can be seen in both traditional works of art, like the Mona Lisa, and in natural phenomena, like the curve of some shells.
The golden ratio can help you keep various design elements in balance so that nothing dominates the other and they all work well together to create the desired effect. The ratio aids in maintaining the balance of the image’s various components.
Lack of consideration for a proportion can result in a logo that doesn’t look well-developed. Follow this same rule when designing your logo to help maximize your impact. People tend to view things with proportion as more beautiful and harmonious.
The circle in Pepsi’s logo was famously designed using the golden ratio. The logo is made up of several overlapping circles that adhere to the golden ratio and are each a different size. This results in a logo that stands out for its beauty and effect on the viewer.
8. Bring Life To Your Logo Design
A static logo tucked away in the corner of a finished design is frequently insufficient in today’s branding market. You must consider how your Client’s logo design might move for use in digital applications.
9. Colors Should Be Used Strategically
Colors are important in determining a brand’s message. For example, using red as the primary color in your client’s logo conveys the message that the brand is aggressive, passionate, and energetic. This indicates that the company intends to market to young people.
If blue is the dominant color, it will evoke feelings of intelligence and unity. Because of this, the majority of social media websites, including Facebook, have blue logos. Consider using blue as the primary color in the design of a social media page.
To attract attention, use colors that are vivid and striking. But these hues should also convey the personality of your client’s brand. Keep in mind that each color conveys a different emotion to viewers or customers, which becomes its message. Modern graphic designers successfully use color science.
10. Assist Your Client In Launching Your Logo Design
Giving your completed logo design to the brand and allowing it to be used however it sees fit can go wrong. A style guide that outlines exactly how the client should use your logo design should be made available to them.
Everything from color choices to the minimum and maximum sizes at which logo designs should be used, positioning guidelines, spacing (including exclusion zones from other design elements), and any obvious no-nos like stretching or distorting should be covered.
Others feel style guides can be overly prescriptive and restrictive, while some agencies swear by them to ensure a smooth, consistent handover to a client’s in-house team. In either case, your client will require assistance in applying the logo design to make sure it functions as intended.
Wrapping Up
Robust and consistent branding allows small businesses to differentiate themselves from the competition. When a customer sees the logo, your client can communicate their brand’s values. Make the most of your one chance to leave a lasting impression.
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