Your logo is the visual representation of your company. You want to create the most effective logo possible to make people remember your logo and your company. What makes an effective logo, though? Here are several tips to help you create a memorable logo that will keep customers coming back.
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Simplicity is best
Complicated logos can be too much for the consumer to take in. Too much information and too much design will overwhelm people rather than attract them. Think of the apple logo. It’s an apple with a bite taken out of it. It’s quite simplistic in style. It’s usually a simple color, too. Although it is quite simple, we all still recognize it as the Apple logo. In fact, most people can draw the logo from memory when asked.
Make sure your logo matches your brand
Your logo must present the tone that you want your company to portray. ADT is a good example of a logo that represents what the company stands for. The logo uses a strong, geometric shape which shows strength, trust, and professionalism. Great for a security company! They also use blue as the main color. In color psychology, blue represents calmness and professionalism. People go to a security company for peace of mind, so it makes sense that they use this color to represent their brand. To view a full breakdown of this, check out this article on the psychology of color in marketing and branding.
Use an effective graphic
You want to create an image for your logo that will stand out and remind people of your brand. The Nike swoosh is a great example of a memorable graphic! You don’t even need to see the name of the company. When you see the swoosh, you recognize the brand. The graphic is effective because it’s simple, but it’s also unique to the brand.
It’s important to create a logo that can be utilized in every way imaginable. Will the logo still look good blown up on a billboard? How about shrunk down on a postage stamp? Can the logo work on a variety of different colored backgrounds? If you’ve answered yes to these questions, then you’re on the right track. The Mercedes symbol definitely incorporated this idea into their logo, and now we can see the logo on everything from billboards with a black background to pads of paper.
Your logo will represent you and your company for years. To create the best logo possible, follow these simple rules. People will start to remember you!
If you need help creating a logo or designing your business look, reach out to a professional logo designer. An in-depth understanding of logo creation is involved to achieve the final output that can help your business.