Did you know that there are over 1.5 billion websites in the world? This figure just shows you how popular websites have become in the modern world. User-friendly websites have laid the foundation for big corporations like Amazon.
If you are looking forward to expanding your online customer base then you have come to the right page.
In the next paragraphs, I share with you 9 ways in which you can make a user-friendly website.
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With the number of websites increasing with each passing second, new web designs are made to outdo the competition.
Now imagine having a website that takes forever to load and is full of broken links. And the worst of all, the site has no useful information. It might as well be non-existent. Users will not even look at it for more than five seconds.
To avoid that, follow the tips below.
First, you need to ask yourself where you will get this traffic from.
Majority of the online searches come from mobile phones. So why not make your site mobile friendly?
The easier it is for someone to navigate through your site, the faster they find something that interests them.
They may share this with their online friends who later visit your site and thus creates more traffic.
Users need something as flexible as the human body. Something they can access at the office, on the train, at home, and even in bed.
Not having your contact details on your website can make you lose out on a lot of good deals. Your potential customers need to know that they can access you easily.
Also, leaving your contact details displays a certain level of physical presence that is much needed for an online business to succeed.
The more details are the better. A phone number, an email address and the physical business address would do. If you feel uncomfortable with this, you can include business hours so as to respect your private life too.
Attach a Visible Logo
By now am sure that you understand your website is like your storefront. And thus, it should capture the interest of the swift visitor.
Researchers say that having your logo on the top left will increase the chances as people’s eyes tend to focus on the said location first.
Make sure to have both creative and unique logo as this will make all the difference. Not only is a logo good for branding but it’s an important aspect of your business’s identity.
This eliminates the odds of users leaving your site just because they are not sure whether or not it’s the right one.
Imagine You’re The User
Web design is based on the wants of the user. Remember, your goal is in achieving a user-friendly website design. All a user wants is to use as little effort as possible when on your website.
Ensure that your website loads with above-average speed. The longer it takes to load, the more the user thinks of visiting another site instead. Actually, 53% of mobile phone users abandon a site it takes more than three seconds to load.
Carefully, label each page and don’t forget to divide your categories. And if you find it too crowded you can use sub-navigation tools which allows you to have a systematic web design.
Content or Media
Using visual components such as videos and photos has become so common that it is expected by the everyday user. But this calls for the perfect balance between written and visual content.
Also, it depends on the nature of the product on sale. The text should be easy to skim through. Use of bulleted lists or short paragraphs makes it easy for the user to go through your site without tiring.
Write enough to pass the message in a detailed but brief manner. Post pictures enough to keep the interest of the user.
Don’t Forget To Showcase Your Products
People believe more after they see the actual product with their eyes. Having images of your products and their functionality will increase the chances of a sale.
Also, it makes it easy for the user to decide on which product to purchase. The user will feel as though they can rely on you to deliver the product in the image.
Add Search Functionality
With most of us being busy most of the time, no one really has time to go through all the information a website has to offer.
Adding a search function enables the user to go directly to whatever they need. A user will recognize that you respect their time. Hence increasing chances of them revisiting your site.
This is one of those simple functions that when implemented can give you an advantage over your competitors. It will greatly improve your website’s SEO.
Keep it Updated
Majority of the clients will be calling you to inquire about the details of the products. You could spare yourself a load of phone calls if you include the information on the site.
For instance, colors and patterns available, sizes, make type and the like. Make sure to update the information so as to avoid a customer ordering an item that is out of stock at the moment. Such a blunder can make the consumer doubt your reliability.
Social Media is Your Friend
Make sure that your content can easily be shared across the multiple social platforms relevant today. Add social icons to your site. Also, you might allow using your content across platforms as long as they acknowledge it’s your work.
More On User-Friendly Web Design
Don’t you feel better now that you know some ways in which you can make a user-friendly website?
The most important thing is that you make it as easy as possible for the consumer to use. Use simple language so to attract customers from all over the world.
If you need more information on user-friendly web designs, check out our blog.