If you run a website for your business (which you should be), then it is crucial that you understand how to manage the plugins and SEO strategies that come along with it. In addition, you need to pay attention to the web technologies you are using for engagement like Java and Flash. Here is what you need to know to stay ahead of the game:
Watch the Plugins
Google web crawlers do not care about plugins as much as keywords these days. Therefore, be careful about loading your site down with the wrong plugins. You need the ones that help you maintain a better picture of your data and funnel.
For instance, an SEO plugin can help you understand if you have keywords in the right places, but it can’t do it for you. You need to understand how not to overdo your keywords, and that requires balance.
Striking a Balance
In the old days of SEO, it was all about stuffing as many keywords as you could on your page. This used to work, getting a lot of sites ranked that didn’t have the best keywords or relevance. Today, Google works differently, and you need to engage in a balancing act.
You want to have content that ranks well, but on the other hand, this requires you to use certain technologies with visuals and sounds that attract users.
User Experience with Java and Flash
When Java and Flash were new, it was like the Wild West. But as users became more used to these novelties, businesses had to adapt to using them in more professional ways.
Always use these technologies to create further engagement, not just entertainment. Your goal is to leave your page elegant and fast, not slowed down with extras.
Integrating Everything in the Funnel
Your sales funnel strategy should be informing everything else you do. With Java, Flash, SEO, and other technologies and marketing metrics, you can get an integrated picture of your data. Linking up your various site segments lets you see who clicked, who bought, and which landing page sequence ultimately got you your conversions.
Long gone are the days where websites were simple things composed of just HTML and CSS. Today, customers expect more. And if you want to give it to them without neglecting your business goals, you need to manage the various technologies seamlessly. So follow the tips above and get ranked higher, with higher engagement, and lower risk than ever before.