It’s not enough to create an e-commerce site, slap on some text and images, and cross your fingers. The design matters more than you think. In fact, 38% of shoppers will leave a website if the design is unappealing.
You can’t neglect the design on your product pages anymore.
Instead, give them the design makeover they deserve!
Keep reading to discover eight tips for improving your product pages. With these design tips, you can turn an average page into a money-making machine. Let’s get started!
Table of Contents
Amplify the Imagery
When people shop online, they usually scroll through options, stopping when an image catches their eye.
To make sure your product images are “stop scrolling” worthy, improve your imagery. Bland photos won’t stop people from scrolling. Crisp, high-quality, colorful images, on the other hand, can enhance your product pages.
Since people can’t see your product in person, the imagery on your products page is essential.
Otherwise, how will they feel confident about their purchase?
Once you have new, eye-catching images on your product pages, look at the page itself.
Does it feel cluttered? Too much content on a page can steal focus from your images. Make sure to add white space on your product pages, so the photos, text, buttons, and other content have their own breathing space.
Make Sure It’s Mobile
Mobile e-commerce is taking online sales by storm.
If your website isn’t mobile-optimized for on-the-go users, you’re missing out on the majority of your sales.
As you update your product page design, focus on ways to optimize your site for mobile devices. Otherwise, your customers are trying to pinch and zoom to read your content on smaller screens.
You can use this mobile-friendly test to determine if your website is already optimized.
If it isn’t, consider hiring a web design company with experience designing mobile e-commerce pages. They can help improve your pages with mobile user experience in mind.
Add Trust Badges
People buy from companies they know and trust. If an online shopper has never heard of your company before, how will they know they can trust you?
There are too many hackers online causing data breaches. These hackers steal personal information, including addresses, credit card numbers, and names. Today, people want to know they’re buying from a website and company they can trust.
To improve brand trust on your website, display trust badges on your product pages.
Badges can reassure your customers that their personal information is safe with you.
Once they feel safe and confident with your company, you can start increasing online conversions.
Everyone loves a free gift. A small freebie can help compel your online users to make a purchase they’ve otherwise wavered on for too long.
For example, you can offer a small gift or sample after an online shopper completes their purchase.
These freebies can help justify the purchase for your shoppers. It can also make them feel grateful toward your company (and encourage more purchases in the future).
To encourage purchases, you can also add FOMO language. The fear of missing out can give shoppers that final push they need. To accomplish this:
- Show shoppers you’re low on supplies so they feel compelled to shop before the product is sold out
- Use a pop-up that shows each time someone makes a purchase to remind shoppers your products are selling fast
- Use “Limited time offer!” or “Only 5 left!” language to emphasize an offer is limited
Freebies and FOMO can urge people to make a purchase sooner rather than later.
Speed It Up
By the time your website spends four seconds loading, you’ve already lost 25% of your potential customers.
People are on-the-go and moving fast. They expect websites to move quickly, too. To make sure your website page speed is optimized, check out Google’s Speed Insights tool.
This website can tell you what improvements to make for your site. Otherwise:
- Reduce the number of HTTP requests
- Remove unnecessary files
- Reduce file sizes
- Reduce redirects
- Fix broken links
People will start abandoning their carts if they get frustrated with your website. Speeding up your product pages can encourage people to stick around. That way, you don’t miss out on a potential purchase.
Reel Them in with Reviews
Give your happy customers a chance to speak up!
Instead of wasting money on digital ads, let your happy customers market the business for you. Many people check online for reviews before making a purchase. Word of mouth recommendations can help develop the brand trust we discussed earlier.
Reviews give potential customers a reason to trust you. It’s reassuring to see another shopper had a happy experience.
You can also improve your product pages by adding ratings. A five-star rating could give shoppers the additional social proof they need to complete their purchase.
Speak Up with Social Proof
Speaking of social proof, what about using social media to improve your product pages?
Social media will give you the chance to connect with your customers. Comment on photos they’ve taken of your product and address their concerns. While you’re there, collect user-generated content (UGC) to display on your website.
Let your customers show off your products for you. Their UGC can show interested customers that people are happy with your product.
You can also add a social share bar to your product pages.
Making it easier for people to share your products can help you expand your reach.
Don’t leave people wondering about your products. Instead, use descriptive, persuasive language to highlight key features of your products.
Focus on the important information first to draw them in.
Make sure to keep this language short and sweet. Otherwise, you’ll exhaust readers.
Finally, add a strong call-to-action (CTA). Use an impactful verb to drive customers to “Buy Now!” or “Add to Cart!” Choose a bold, eye-catching color for your CTA button so it stands out on the page.
Add to Cart: 8 Tips to Improve Your Website’s Product Pages
Compel customers to shop ’til they drop! With these tips, you can improve your website’s product pages and close your e-commerce sales.
Let’s modernize your web design. Contact me today to get started.