A logo is typically the first thing many people notice about a brand. If they are intrigued by its design, they are likely to explore the business behind it. If you’d like to attract customers, a clean logo that resonates with your target audience is a must.
In addition to attracting customers, your logo can help to set you apart from your competitors. A well designed logo can even be part of what convinces people to work with your business rather than other businesses in your industry. Let’s take a closer look at the importance of logo design and branding and what you can expect if you hire me for this service.
It’s important to understand the difference between branding, identity, and a logo.
Branding refers to how people perceive your business. A recent study indicated that 59% of global consumers prefer to buy new products from brands familiar to them.
This means creating a branding experience that encourages customers or clients to think of you is very important. The way your business presents itself and wishes to be perceived by its consumers is referred to as your brand identity.
So how does a logo relate to this? A logo is the visual device that identifies your business in the form of an icon or mark. It is the visual representation of your brand.
Although branding, identity, and a logo play different roles, they work together to create a perceived image of your business, product, or service.
When you think of Nike or Apple, do you think of the signature Nike “swoosh” or the simple apple graphic with a missing bite? These are perfect examples of how a simple, clean logo can become the foundation of a trustworthy brand. If you’d like to make a strong first impression and build trust with your customers or clients, a professionally designed logo is the best start to establishing your brand.
A well designed logo is the heart of every brand. Let me help you create a timeless logo that perfectly represents your business or organization. When you receive a logo design from me, you can expect it to be:
Consumers are hit with 3,000 messages everyday from all marketing channels. This statistic illustrates just how important it is for your business to stand out. Through a unique logo that illustrates your unique business, you can ensure you are remembered.
A simple logo is easier to recognize than one that’s more complex and has a lot going on. Someone should be able to quickly describe your logo and understand exactly what it is. You don’t want it to get lost in translation when people see it on your website, postcard, print advertisement, or billboard.
Consider your target audience and how you’d like them to perceive your business. Are you hoping to convey that you are fun and creative? Do you want them to feel calm and relaxed once they see your logo? Is your goal to show that you are strong and dependable? A well designed logo represents your business at both a visual and emotional level.
It’s important to think about whether your logo will be relevant in one, five, or 10 years from now. Longevity is more important to a brand than what’s considered “trendy” at the moment. Let’s work together to design a business logo that will stand the test of time.
To design the most suitable logo for your business, I will go through the following design process.
In order to design the perfect logo, it’s crucial for me to get to know your business and its specific goals. Once you answer my brief questionnaire, I’ll understand your target market as well as what makes your business unique. I will make sure this information is reflected in the design.
Every logo I design begins on paper in the form of a quick sketch or a more detailed typography monogram. By drawing my ideas on paper, I can quickly find out which shapes and icons are eye-catching and worthy of further development.
Once the ideas have been collected on paper, I’ll move on to a computer vector program. At this point, I’ll carefully design the logos and match them with cohesive typography and color scheme. Since all my vector-based designs are scalable, they uphold their quality.
As soon as I’ve collected the most suitable logo designs, it’ll be time for me to share them with you. I’ll send you three different logo ideas and wait for you to tell me which one you believe represents your brand best.
The logo you choose is not set in stone and can be modified and improved if necessary. Any requested changes such as shape, color or typography adjustments will be made and an updated version of the logo will be sent to you for final approval.
Once you’re happy with the final logo design, I will prepare the logo files. These will include a vector source file and graphic files for use on web and print projects. In addition, I will prepare a logo guide document with the logo colors and font details to make it a breeze for you to use the logo in the future.
The questionnaire I’ll ask you to fill out will contain all of the information I need to design a great logo that intrigues customers or clients, defines your brand image, and communicates your values. Several examples of some of the questions I may ask you include: