Health Care ML company was founded to provide customized machine learning solutions for the health care industry. The logo mark combines a cross build from cell-like shapes and several points that symbolize electrical impulses – it combines health and technology. The blue color we decided to use is often associated with health care but also with knowledge and professionalism. Due to the headline that is under the company name we needed a clear typeface that can be read on a small scale so this simple sans serif font that comes in several thicknesses seems to be a good choice.