If you are a real estate professional, then it is essential that you have a great website. Often times, your website is your first introduction to your customer, so you want to ensure that it looks as attractive as possible. Here are some tips that you might want to follow to create a professional real estate website.
Choose a Reliable Host
You can have all types of bells and whistles on your website, but if your host is constantly down, then your potential buyers and sellers cannot get to it, leaving them wondering if you are still in business. You should always choose one that allows you to own your own domain name and your content. Also, look at the amount of uptime, and choose the fastest host that you can afford.
Create a Good Navigation System
Your potential customers need to be able to understand how to get around your website. Use clear labels where the navigation can be clearly understood. If you choose to use images, then make sure to back them up with code so that computers can see what is located there if your images are not working. Keep your navigation consistent on every page. Avoid including too many items in the top navigation by putting things into submenus when necessary.
Write Good Content
The process of creating good content starts with choosing the right keywords. Choose one or two for each page and include them appropriately. Create content tied to your local market so that you can capture keywords like “houses for sale near me,” “for rent near me,” and “sell my house in your city.” Constantly keep your website updated with new listings or other helpful information. Try to incorporate information that others will want to share in your community. This will help introduce your business to new customers.
Use High-Quality Images
Your images speak volumes on your website, so make sure to choose ones that are high quality. Never opt for images that will break copyright laws. The best pictures leave an emotional impact on your viewer. Your images should be consistent across your website. Many in the real estate industry find that choosing images with people similar to your target buyer’s persona allows the viewer to relate better. When adding them to your website, make sure that you allow them to change sizes based on the device that the user is on. Also, make sure that they do not slow down your site’s loading speed.
Make Your Site Mobile Responsive
Many buyers will drive by a house that you have for sale before contacting you. You can also expect that they will look for information on the property using their smartphone or another mobile device. Therefore, make sure that your website displays properly on devices of all sizes. The great news is that Google prefers responsive websites, so they naturally place these higher in search results.
You need to tell your viewers exactly what you want them to do. These simple commands are called calls-to-action, and you should have at least one on every page. There are many different options on what you want the person to do. You may want them to email you, call you, or text you. There should never be any doubt, however, in the viewer’s mind about what you want them to do. To have a responsive website, make at least one of your calls-to-action above the fold so that people do not have to scroll to contact you.
Install Clean Coding
You need to make sure that all of your coding is correct. When Google and other search engines send out their bots, you want them to be able to scan your site thoroughly. Additionally, you want to make sure that every item appears as you intend on your website. Therefore, you need to make sure that all your coding is correct. Remember that the more complex sites take longer to load and come with a greater risk of errors.
Hire a Website Designer
Some of the best money that you can spend to advertise your business goes to hire a professional web designer. They know how to create websites connecting with people in your geographical area. These professionals also know how to add information to your website so that it will impress Google and other search engines. They will also help you choose colors for your website that will make an emotional impact on your targeted audience. Finally, they will incorporate white space in the right places to give the brain time to process information.
Many different elements go into a professional website design. Working with a professional to obtain the best results will help move you ahead of your competition. Get started today before you lose another commission.
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