The importance of a well done Amazon listing SEO cannot be overstated. It has an immense impact on your product’s ability to convert browsing sessions into sales. If you have a strong product listing then you are able to convert incoming traffic into more sales, which in turn increases your organic ranking, which leads to even more sales. As an Amazon seller you must do your best to maximize the effectiveness of your entire listing, as well as to occasionally look for ways of adjusting it or improving it further.
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The elements of a listing
An Amazon listing is made up of several components. Each component has a purpose and impact in either appealing to the Amazon A9 algorithm, appealing to the customers interest and wants, or both. Here are the components:
The title is up to 250 characters long (depending on the category or the type of product). It’s arguably the most important element of the listing in terms of your Amazon Listing SEO.
The bullet points
Every listing gets 5 bullet points. They can be up to 500 characters long. These bullet points are important in terms of SEO. However, it’s just as important to use this section to educate the customer about the product.
You can share up to 10 product images, but you don’t necessarily have to post that many. It’s important to note that there are rules and guidelines for these images. Specifically, there are rules for the title image, which is the first one seen in the listing. It’s in your best interest to have the highest quality images you can possibly obtain. This is important in terms of aesthetic quality, as well as function and properly showcasing the product.
Here you have the space to add upwards of 1500 characters. The only difference between the description and the other two text based listing elements is that you have to enter the description using HTML. This section does not have much impact on SEO, so focus on using it to share valuable information to your customers.
This is a section of the listing that is not visible to customers. It’s there for the purpose of the A9 algorithm. You receive 250 characters (including spaces) to enter as many keywords as you can possibly fit. There is no need for any coherence or logic behind it.
10 tips to optimize your Amazon Listing SEO
Since your listing is your main opportunity to make an impression on a potential customer, it’s very important that you do the best possible job you can with the space you are given. Optimizing listings is very serious business and there is a lot to learn about the art of listing optimization. Here are some helpful tips you can use in order to maximize your listing potential:
The most important information goes into the title
The title is one of the first things that the potential customer sees. It’s important that you include your brand name as well as any specific information or characteristics a customer might search for. This is why you should add the high search high relevance keywords here.
Do proper keyword reach
Proper keywords are immensely important. It’s important to discover all of the high search volume keywords that are related to your product or general interest surrounding it. It’s also imperative that you incorporate those keywords in a seamless way so that you do not jeopardize the quality of your text.
Answer important questions
You don’t want to turn away a customer that wants to buy your product due to a lack of information. You must use your listing to properly educate your customer about any aspect of the product that might be of interest. Do not neglect to include information about size, storage capacity, maintenance and more. Most importantly, you should highlight the features of your product that are unusual or not available with your competitors products.
Use formatting to the best of your ability
If you want to take advantage of the space provided in the bullet points, you should have a highlighted section that shares the main points. You can use the rest of the text for more detailed information and keywords. Just make sure that you do not overwhelm your customer with a wall of text like the listing we have below:
Grammar and spelling are important
Making spelling and grammar errors in your listing makes you look unprofessional. Go over your listing carefully to ensure that there are no mistakes.
High quality images
Your images are the last place to cut corners. A picture is worth a thousand words, and you need to make sure that your images tell the best story they can in order to elicit a purchase.
Reviews are a very important factor when it comes to the impression made by your listing. You cannot enter reviews yourself, but you can make an effort to gather as many as possible. If you are a new seller, you can enroll in the early reviewer program. You can also use the built-in Amazon review request system.
Hire professional copywriters
The fact that it’s very challenging to find the perfect balance between using all of the necessary keywords while still having a compelling and engaging listing copy is a very good reason to hire a professional to do it for you.
Hire a professional photographer
Make sure that you hire a professional photographer and even a graphic designer if necessary to do any additional edits on your photos.
Check your listing quality using software
There are analytical tools that offer columns such as the LQS (Listing Quality Score) that you can use to measure your listing compared to others. A great tool for this is the AMZScout Pro Chrome Extension.
Wrapping Up Your Amazon Listing SEO
In conclusion, listing optimization is crucial when it comes to achieving your product’s potential on the Amazon market. Your listing interacts with your potential customers. It can convince them that the product they are looking at right now is the best choice they can possibly find. This is why it’s important to put in your maximum effort and use every resource at your disposal to create the best possible listing. Good luck sellers!